Patton branding guidelines for logos and web badges

The following guidelines are intended for Patton Electronics Co. (Patton) distributors, reseller partners, and Patton employees and agencies who are authorized to use the corporate logos when creating presentations, advertisements, product documentation, web pages, and collateral.

For all logos and applications:

• Always use the electronic artwork provided on the appropriate logo or web badge page. Electronic artwork for logos that are not online are available from Patton by contacting the Marketing Communications Department.

• Follow the guidelines for correct color reproduction, placement, and clearance.

• Always use the logos in the arrangements and proportions shown in this manual and provided in the electronic artwork. The logos may be scaled to any size desired, but do not separate or resize any of the elements individually.

• Any questions regarding proper usage of Patton logos should be directed to:
  
  Chris Christner
  Director, Marketing Communications Department
  +1 301.975.1000 x109
  cchris@patton.com

Read these guidelines carefully to make sure logo usage complies with Patton policy. The Marketing Communications Department (MarCom Dept.) is responsibile for maintaining the corporate identity system and is your resource for guidance and clarification in applying these standards.

The following table lists the Patton corporate logos. Click on the desired logo to review the guidelines for that logo, then proceed to the download page to obtain that logo or web badge.

Patton Electronics Co. (PEC) logos		PE logos
Stylized Patton logos	Patton-Inalp Networks, AG logos	Patton-India logos

Patton Electronics Co. (PEC) logo & PE logo

• Letterheads

• Any marketing materials where the logo appears over Patton contact information

• Business cards

• Product serial/model number labels (usually placed on the rear or underside of a product)

PE logo
The PE logo should only be used on a product if there is not enough space for the full PEC logo or stylized Patton logo. For example, the PE logo is used on the front panel of rack modules.

If you intend to use the PEC or PE logo, first review the Guidelines for using downloaded logos and web badges, then download the desired logo in the appropriate format.

Stylized Patton product logo

The stylized Patton product logo can be used where the Patton Electronics Co. (PEC) logo is not required. The stylized logo is appropriate for the following applications:

• As the logo for product front-panel silkscreens and Lexan labels

• Retail packaging

• Business cards

• Promotional materials, such as postcards, trade show graphics, datasheets, promotional items (T-shirts, pens, etc.)

If you intend to use the Stylized Patton logo, first review the Guidelines for using downloaded logos and web badges, then download the logo in the appropriate format.

Patton-Inalp Networks, AG logo

Patton-Inalp Networks, AG (Patton-Inalp) is a strategic affiliate of Patton Electronics Co. The Patton-Inalp logo must be used in places where it represents the Patton-Inalp Corporate identity, for example:

• Letterheads

• Any marketing materials where the logo appears over Patton-Inalp contact information

• Business cards

• Patton-Inalp website

If you intend to use the Patton-Inalp Networks, AG logo, first review the Guidelines for using downloaded logos and web badges, then download the logo in the appropriate format.

Patton-India logo

Patton-India is a strategic affiliate of Patton Electronics Co. The Patton-India logo must be used in places where it represents the Patton-India Corporate identity, for example:

• Letterheads

• Any marketing materials where the logo appears over Patton-India contact information

• Business cards

• Patton-India website

If you intend to use the Patton-India logo, first review the Guidelines for using downloaded logos and web badges, then download the logo in the appropriate format

Guidelines for using downloaded logos and web badges

Logos are provided in MS-Windows Encapsulated PostScript (MS-EPS) format. They can be used in advertising literature, labels, packaging, promotional or other printed materials, as authorized by Patton Electronics.

Web badges are bitmap (i.e. TIF, GIF, PNG, or JPEG format) versions of Patton Electronics logos. Badges are only intended for use in World Wide Web (WWW) pages or in HTML-format/RTF E-mail messages.

Please review and comply with the following guidelines on logo and web badge usage. Consistent and proper use of these logos enhance Patton's company and brand identities.

Logo usage

• Do not alter the color or contents of a logo.

• Do not rotate or crop a logo.

• You can resize a logo as long as you change the height and width in equal percentages (in other words, maintain the same proportions).

• Use the attribution statement included on each logo download page.

Web badge usage

• Do not modify a web badge in any way or incorporate it into web badges, logos, or other types of graphics.

• Do not use a web badge in ways that could suggest that Patton Electronics is responsible for—or in any way endorses—the contents of the web page onto which Patton's web badge is placed.

• Do not alter the color or contents of a web badge. Do not rotate, resize, crop, or otherwise change a bitmap version of a web badge.

• Do not animate any of the web badges.

• Do not use multiple copies of the same badge on a page.

• Web badge active links must either take the user to the main Patton Electronics web site (www.patton.com) or to an appropriate Patton product or technology site.

• Use the attribution statement included on web badge download page.

• Place a web badge in an area on the web page where there is at least 0.25 in. (18 pixels or 64 mm) of clear space on each side of the badge.

• A web badge should be displayed against a white background (this does not apply to white-on-black logos, which should be displayed against a black background).

Downloading the logos and web badges

Click here to go to the logos and web badges download page.