Guidelines for using Patton trademarks
Introduction
Patton's trademarks and service marks are valuable assets
because they represent the quality, integrity and goodwill
of Patton products and services worldwide. By following these
guidelines, you help safeguard our trademark rights and strengthen
our corporate and brand identities.
What are trademarks and service marks?
Trademarks and service marks are words, logos, symbols,
acronyms, slogans, or taglines that identify and characterize
a company as the source of its products and services.
A valid trademark holder may prevent others from using
its mark for particular goods or services, and, in the
event of infringement, may recover monetary damages from
the infringing party.
Trademarks and service marks are defined as follows:
-
Registered marks (indicated by the ®
symbol) are registered with the U.S. Trademark Office
and may also be registered in individual states in the
U.S. and in foreign countries
-
Common law (unregistered) marks indicated
by the trademark (TM) or service mark (SM) symbols.
Companies can use the TM symbol on any mark which serves
to identify that company's goods, and the SM symbol
on any mark which serves to identify that company's
services.
Correct: The SmartNode™ gateway router...
Incorrect: The Smartnode™ gateway router...
Correct: Link up for less.SM
Incorrect: Link Up For Less.SM
Use ®, ™, or SM as appropriate
When using the trademarks in documentation intended for
distribution in the United States, you should always use
the ® symbol in connection with registered Patton
trademarks and the ™ or SM
symbols with non-registered marks the first or most prominent
time that the trademark is used.
For documents that will be distributed outside the United
States, do not include trademark symbols. Instead use
the appropriate trademark attribution notice, for example:
ForeFront is a trademark of Patton Electronics Company.
The list of Patton trademarks
explains which are registered and which are not.
Correct: The ForeFront™ access
platforms...
Correct: The IPLink™ broadband routers...
Attributing trademarks
If a Patton trademark is included in advertising or other
marketing materials, or if the trademark is being used
outside the United States, the following statement must
be included that acknowledges Patton as the trademark
owner:
"[Insert names of trademarks used] are
registered trademarks or trademarks of Patton Electronics
Co., in the United States and other countries."
Never use a Patton trademark as a verb or a noun
Trademarks must be used as adjectives, never as verbs
or nouns.
Correct: SmartNode™ VoIP routers
provide solutions...
Incorrect: SmartNodes provide solutions...
Never use a trademark in the possessive form
Do not use a Patton trademark in the possessive form.
Correct: The SmartWare™ software's upgrade
feature...
Incorrect: SmartWare's upgrade feature...
Exception: This rule does not apply when using
"Patton" in order to refer to our company
by name (for example: Patton's products are world class...
Never modify a trademark
Patton trademarks must be used exactly as they appear
on the list of Patton trademarks.
Do not shorten, change the capitalization of, or create
acronyms out of Patton trademarks.
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