Guidelines for using Patton trademarks

 
 

Introduction

Patton's trademarks and service marks are valuable assets because they represent the quality, integrity and goodwill of Patton products and services worldwide. By following these guidelines, you help safeguard our trademark rights and strengthen our corporate and brand identities.

What are trademarks and service marks?

Trademarks and service marks are words, logos, symbols, acronyms, slogans, or taglines that identify and characterize a company as the source of its products and services. A valid trademark holder may prevent others from using its mark for particular goods or services, and, in the event of infringement, may recover monetary damages from the infringing party.

Trademarks and service marks are defined as follows:

  • Registered marks (indicated by the ® symbol) are registered with the U.S. Trademark Office and may also be registered in individual states in the U.S. and in foreign countries
  • Common law (unregistered) marks indicated by the trademark (TM) or service mark (SM) symbols. Companies can use the TM symbol on any mark which serves to identify that company's goods, and the SM symbol on any mark which serves to identify that company's services.

See the list of Patton's trademarks and service marks for more details.

Proper trademark use

Use correct capitalization

Properly capitalize all Patton trademarks as shown on the Patton Trademark List.

Correct: The SmartNode™ gateway router...
Incorrect: The Smartnode™ gateway router...

Correct: Link up for less.SM
Incorrect: Link Up For Less.SM

Use ®, ™, or SM as appropriate

When using the trademarks in documentation intended for distribution in the United States, you should always use the ® symbol in connection with registered Patton trademarks and the ™ or SM symbols with non-registered marks the first or most prominent time that the trademark is used.

For documents that will be distributed outside the United States, do not include trademark symbols. Instead use the appropriate trademark attribution notice, for example:

ForeFront is a trademark of Patton Electronics Company.

The list of Patton trademarks explains which are registered and which are not.

Correct: The ForeFront™ access platforms...
Correct: The IPLink™ broadband routers...

Attributing trademarks

If a Patton trademark is included in advertising or other marketing materials, or if the trademark is being used outside the United States, the following statement must be included that acknowledges Patton as the trademark owner:

"[Insert names of trademarks used] are registered trademarks or trademarks of Patton Electronics Co., in the United States and other countries."

Never use a Patton trademark as a verb or a noun

Trademarks must be used as adjectives, never as verbs or nouns.

Correct: SmartNode™ VoIP routers provide solutions...
Incorrect: SmartNodes provide solutions...

Never use a trademark in the possessive form

Do not use a Patton trademark in the possessive form.

Correct: The SmartWare™ software's upgrade feature...
Incorrect: SmartWare's upgrade feature...

Exception: This rule does not apply when using "Patton" in order to refer to our company by name (for example: Patton's products are world class...

Never modify a trademark

Patton trademarks must be used exactly as they appear on the list of Patton trademarks. Do not shorten, change the capitalization of, or create acronyms out of Patton trademarks.


 
 
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